The 1%: Socio-Demographics

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The 1%: Cross-Sectioning Populations by Socio-Demographics


The first step to developing a media strategy is to define the target audience – and as narrowly as possible to maximize efficiency. This NYT infographic looks at the meaning of the now-controversial term “1%”, and finds new ways to redefine what 1% of the American Population means.

Which 1% do you belong to? FYI: Brand Managers, Advertising Execs, and Media Minds like the folks at Criterion Global are just .07% of the US population according to the Bureau of Labor Statistics.


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